About

I got here the long way.So I build things that last.

A school kid struggling in Delhi's Sadar Bazar. A battery shop in Daryaganj. Then the internet, years before most people in India saw it as a career. Every step taught me the same lesson: show up, pay attention, and stay.

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01 The short version

Not planned.
Paid attention to.

As a school kid
Sadar Bazar
Struggling, and working in one of Delhi's biggest wholesale markets, where I learned fast what makes a business trusted and a brand remembered.
1990
The first business
A battery shop in Daryaganj, started because rent needed paying, not because I had a career plan.
Then
The internet
Web development came later, out of necessity and curiosity, years before most people in India saw the internet as a career.
Since
Long relationships
Websites for policy research institutions, civil society networks and national campaigns. Several clients have renewed every year for over a decade.
Today
Four disciplines, one lead
AI and ML, web and mobile apps, digital marketing and brand building, with one accountable person.

02 What that means for you

Why it matters
when you hire me.

Budgets

I know what a tight budget feels like.

My first business started because rent needed paying. I won't sell you what you don't need, and I'll tell you when you don't need me.

Experience

I've watched every wave from inside.

Every cycle of digital change, with clients whose decisions depended on getting it right. I can tell hype from what actually works.

Loyalty

I stay after the launch.

Several clients renew every year for over a decade, without me chasing. It's what happens when the site keeps working and someone keeps answering the phone.