Digital Strategy Consulting for Organisations: What You Should Get

In short: good digital strategy consulting gives you a short written plan that says who you are trying to reach, what you want them to do, which few channels and tools will get them there, what it will cost, and how you will know it is working. If you cannot act on it the next Monday, it is not a strategy yet.

The questions a digital strategy should answer

1. Who exactly are we trying to reach: buyers, donors, volunteers, policymakers, students?
2. What should they do: enquire, donate, sign up, read, share?
3. Where do they already spend time: Google, WhatsApp, LinkedIn, YouTube, events?
4. What is broken today: the website, the message, the follow-up, the data?
5. What will we stop doing, to free time and budget?

What you should receive

• A plan that fits on a few pages, in plain language.
• Three to five priorities for the next 90 days, each with an owner.
• A simple measure for each: enquiries, sign-ups, donations, cost per lead.
• A budget, including the monthly running costs of tools.
• Where AI can save hours, and where it shouldn't be used. See how I approach AI consulting.

For NGOs and institutions

Your audiences are several at once: funders, partners, the public and the people you serve. A good strategy picks the one that matters most this year and designs the website, reports and outreach around them. It also leaves your team able to run things after the consultant leaves.

For businesses

Start where money is leaking: enquiries that are never followed up, a site that is slow on phones, or ads sending people to the wrong page. Fix the leak before adding new channels.

Signs the strategy is working

• Your team knows the three priorities without looking them up.
• Each month you can see the numbers move, or decide to change course.
• You are doing fewer things, better.

Want a frank look at where you stand? Get a free review of your website, app or brand, or tell me what you need.

Questions people ask

What does a digital strategy consultant do?

They help you decide who to reach, what you want them to do, which channels and tools to use, what it will cost, and how to measure progress, then write it down as a short, practical plan.

Do NGOs need a digital strategy?

Yes, especially when time and budgets are tight. A clear strategy stops a small team spreading itself across too many channels and keeps funders, partners and the public in view.

How long does it take to make a digital strategy?

For most small and mid-sized organisations, a few conversations and a couple of weeks are enough for a first 90-day plan. It should then be reviewed every quarter.