The Ethics of Digital Marketing: A Journey Shaped by Diverse Business Experience In the world of digital marketing, where agency portfolios often showcase multiple clients from the same industry, I’ve taken a deliberate stance – I don’t market for multiple businesses from the same industry. This isn’t just a business decision; it’s a principle rooted […]
How AI Chatbots Can Benefit Your Business In today’s fast-paced digital landscape, AI chatbots are emerging as powerful tools that can streamline business operations and elevate customer interactions. These intelligent virtual assistants can handle a wide range of tasks, from answering customer inquiries to automating mundane processes, allowing businesses to focus on what truly matters. […]
When Your Business Name Tops Search Results… for a Directory: Why Caution Is Better Than Celebration How Online Directories Can Steal the Spotlight and Divert Your Customers to Competitors In today’s competitive digital landscape, being visible online is crucial. But what happens when your business name tops search results, only to lead potential customers to […]
Branding or Marketing. Which one should you go for? : The Ultimate Dilemma of Start-ups Branding and marketing are the two most convoluted and often interchanged terms in the realm of marketing. While so many businesses, in the light of digital marketing, opt to market their business digitally, they forget branding entirely. Branding and marketing […]
