April 13, 2018 Ravinder Khurana No Comments

Why it is important that your website looks good on mobile

[vc_row][vc_column][vc_column_text] There is a reason why back in 2016 Google decided that it will be activating “Mobile-first” indexing. I will explain what this means. For more than a decade, businesses have been having two versions of their websites: desktop/laptop version and tablet/mobile version. It has been established beyond doubt that more people are accessing websites […]

April 13, 2018 Ravinder Khurana No Comments

What is an optimized web design and what are its benefits?

[vc_row][vc_column][vc_column_text]Optimization, vis-à-vis web design websites, is usually related to search engine optimization and more or less, it is a correct relationship. Every sort of optimization leads to better search engine rankings because search engines like Google want to encourage you to move towards a universally accessible web design so that both machines and humans can […]

Can email marketing work for your business?

[vc_row][vc_column][vc_custom_heading text=”Here is a cursory glance at the email marketing response rate for various industries, referenced from MailChimp, one of the biggest email marketing services on the Internet.” font_container=”tag:h6|text_align:left” use_theme_fonts=”yes”][gem_table style=”2″ row_headers=”1″] Industry Open Rate Click Rate Agriculture and Food Services 24.71% 2.98% Architecture and Construction 24.78% 2.90% Arts and Artists 27.23% 2.85% Beauty and […]

March 27, 2018 Ravinder Khurana No Comments

How to reach your market with your website

[vc_row][vc_column][vc_custom_heading text=”Why do you have a website?” font_container=”tag:h5|text_align:left” use_theme_fonts=”yes”][vc_column_text] The most natural answer would be that you want to get business. Especially when most of the business is supposed to come from your website.  If your business depends on your website, it is very important that it attracts the right traffic. What’s “right traffic”? When […]

March 17, 2018 Ravinder Khurana No Comments

The beginners’ guide to SEO

[vc_row][vc_column][vc_custom_heading text=”SEO in its simplest term means making your website search engine friendly. What does that mean? To rank your website and individual links well, a search engine like Google needs to” font_container=”tag:h6|text_align:left” use_theme_fonts=”yes”][gem_list type=”checkbox”] Crawl your website and individual links Index your website and individual links Rank your website and individual links for search […]