Writing
Notes from the long way round.
Essays on parenting, on how we see, and on doing digital work that earns its keep. Written slowly, for people who like to read.
2026
- Parenting Coach, Counsellor or Therapist: Which Does Your Family Need?A parenting coach, a counsellor and a therapist help in different ways. A plain guide for Indian parents on which to choose, and when to see a doctor 20 October 2026 · 2 min read
- Prompt Engineering: How to Get Useful Answers from AI at WorkPrompt engineering means writing clear instructions for AI tools. Plain rules, before-and-after examples from Indian offices, and the mistakes to avoi20 October 2026 · 2 min read
- How to Reduce Screen Time for Kids Without a War at HomePractical ways Indian parents can cut children's screen time with them, not against them: change your own habits, agree rules together, replace the sc20 October 2026 · 2 min read
- AI Agents for Business: What They Do Well, and Where They FailWhat AI agents can really do for a business or NGO today, where they still fail, what they cost to run, and how to start with one small, safe pilot.20 October 2026 · 3 min read
- Web Design vs Web Development: The Difference, Explained SimplyWeb design decides how a site looks and feels; web development makes it work. A plain explanation with examples, a comparison table and a Hindi summar20 October 2026 · 2 min read
- Website Redesign Without Losing Your Google TrafficA practical website redesign checklist from a real 2026 move: keep every address that earns visits, redirect the rest, keep tracking, and check it all20 October 2026 · 3 min read
- Choosing a Career for Your Child in the Age of AI: A Calm Guide for ParentsWill AI take the jobs our children are studying for? A calm guide for Indian parents: what changes, what stays, and how to help a child choose without20 October 2026 · 1 min read
- When Your Teenager Stops Talking to YouOne day the chatter stops and the door closes. Why teenagers go quiet, what pushes them further away, and small things Indian parents can do to keep t20 October 2026 · 2 min read
- Outsourcing Web Development to India: An Honest GuideHow to outsource web or PHP development to India without regret: what to ask, how to start small, who owns what, and the red flags to watch for.20 October 2026 · 2 min read
- Positive Parenting Tips for Indian FamiliesPositive parenting is not permissive parenting. Ten practical tips that fit Indian homes, joint families and busy working parents, from someone who le20 October 2026 · 1 min read
- Exam Stress: What Parents Can Do, and What to Stop SayingBoard exams and entrance tests bring pressure into Indian homes. What helps a stressed child, what to stop saying, and when exam stress needs a doctor20 October 2026 · 2 min read
- Digital Strategy Consulting for Organisations: What You Should GetWhat good digital strategy consulting looks like for a business, NGO or institution: the questions to answer, the plan you should receive, and how to 20 October 2026 · 2 min read
- Server-Side Scripting: What It Is, How It Works, With ExamplesServer-side scripting explained simply: what runs on the server, how a request becomes a page, a clear diagram, examples in PHP, Node.js and Python, a20 October 2026 · 2 min read
- Daughters coming home after marriageTwenty women die daily in India over dowry. A viral video asks "papa main ghar aa sakti hoon?" But the real question is.. did you welcome her at birth24 May 2026 · 9 min read
- Grandiosity A word every parent should sit with.Oh Parents! You want to raise a winner. I understand. I wanted the same. In the region of my awareness — the homes I grew up in, the homes I grew up a19 May 2026 · 2 min read
- Why Children Sacrifice Their Mental Health For Their Parents.Children often unknowingly compromise their well-being, leading to questions about why children sacrifice their mental health for parents.15 April 2026 · 1 min read
- I thought I was a caring parentMost parents don’t intend to hurt their children.They only try to protect, guide, and shape.But sometimes, in shaping too much,we quietly erase someth24 March 2026 · 1 min read
2025
- I’ve interviewed 1,000+ SEO professionals. Here’s the one question 99.9% couldn’t answer.Over the last 10-15 years, I've interviewed more than a thousand SEO students and self-proclaimed experts. Smart people. Confident people. People with9 November 2025 · 3 min read
- Maybe language itself was humanity’s mistake.Once I said something and people laughed. I said, “Maybe language itself was humanity’s mistake.” It sounded foolish. How can we live without words?3 October 2025 · 1 min read
2024
- The Ethics of Digital Marketing : A Journey Shaped by Diverse Business ExperienceIn the world of digital marketing, where agency portfolios often showcase multiple clients from the same industry, I've taken a deliberate stance – I 29 December 2024 · 3 min read
- Digital Exodus: The Invisible Nations We’re Building99DigiTravels wasn't just another app - it was the first digital sovereignty platform. Their Universal Basic Payment (UBP) system offered 1000 DigiCre26 November 2024 · 4 min read
- How AI Chatbots Can Benefit Your Business:In today’s fast-paced digital landscape, AI chatbots are emerging as powerful tools that can streamline business operations and elevate customer inter21 October 2024 · 9 min read
- When Your Business Name Tops Search Results… for a Directory: Why Caution Is Better Than CelebrationWhen Your Business Name Tops Search Results… for a Directory: Why Caution Is Better Than Celebration How Online Directories Can Steal the Spotlight an10 October 2024 · 4 min read
- My Vision for Roads That Power Our FutureIn my vision of the future, roads will do more than just get us from point A to point B. They will be smart, energy-efficient, and even life-saving. I3 October 2024 · 1 min read
- Branding or Marketing. Which one should you go for? : The Ultimate Dilemma of Start-upsBranding and marketing are the two most convoluted and often interchanged terms in the realm of marketing. While so many businesses, in the light of d19 February 2024 · 3 min read
2023
- Why 500 Human Likes 50,00,000 AI Likes?Humans possess the ability to understand context, culture, and societal nuances, allowing them to create content that is culturally relevant and sensi29 September 2023 · 2 min read
- Unlock the Power of Copywriting With These Lessons from Giant Companies for Small BusinessesContent is king, and in this digital age, mastering the art of copywriting has never been more crucial. Large corporations, with their vast resources 26 September 2023 · 3 min read
- Do I Really Need a Brand Strategist/Consultant?’ Know The Answer In 2 Minutes.And while you’re taking the last sip of your coffee and scrolling through the mighty web to find you the perfect brand consultant, I thought about why10 July 2023 · 3 min read
- How Can I Turn My Business Into A Widely Known and Loved Brand?There are so many brands that have become synonymous with the job they perform. For example, a certain brand pops up in our heads when tissues are to 5 July 2023 · 3 min read
- Learn The Secret 5.5 Factors For a Rock-strong Brand Strategy.Brand strategy is positioning a business in the market by making it different from other competitors. Positioning it, shaping it, and nurturing it are5 June 2023 · 3 min read
- CDP vs CRM: What's the Difference?Have you ever wondered what the difference is between a Customer Data Platform (CDP) and a Customer Relationship Management System (CRM)? While both s28 March 2023 · 10 min read
- AI Is The Iron Man’s Suit; Creators Must Consider Wearing ItHumans, by default, think and sometimes overthink about the future, which pushes them down the spiral, making the present seem like another avalanche.3 March 2023 · 4 min read
- WordPress vs Webflow : Which One is Best for You ?With so many businesses coming into existence, it has become immensely important for startups to have their own website. The problem, however, lies in7 February 2023 · 8 min read
- Digital marketing trends for NGOsA website is the first step towards a successful digital marketing strategy for any NGO. It should serve as a platform for providing information about6 February 2023 · 9 min read
- Digital Marketing Strategy For NGOs (That Actually Work)Discover how to optimize your NGO's digital presence and setting campaigns with our expert-backed strategies for effective digital marketing.1 February 2023 · 14 min read
2019
2018
- Why you should use social media for your NGO right away!In today’s world, we exist at two places - real world and on social media. Be it an individual, a shop or an organization - everyone has realized the 25 December 2018 · 4 min read
- How to reach your market with your websiteThe most natural answer would be that you want to get business. Especially when most of the business is supposed to come from your website. If your b27 March 2018 · 7 min read
- The beginners’ guide to SEOSEO in its simplest term means making your website search engine friendly. What does that mean? To rank your website and individual links well, a sear17 March 2018 · 6 min read